Add Additional Information to Company Records - Enhance your Product

The fields of information that a product can carry is typically restricted by two factors:

• what suppliers of information can provide at a reasonable cost
• what the product owner can reasonably afford to create by hand.

This typically results in a situation where products only contain the information they ‘must’ contain. Further information, although desirable, is either impractical or too expensive to collect.

Using our artificial intelligence (AI) technology, we can easily collect information on companies from the world wide web. This allows you to expand the number of fields that your product can contain, enhancing its competitive positioning versus the content of products of competitors.

Case Study

A large information services company is regularly producing extracts from its data sets for customers. These extracts are either used for market analysis or for marketing purposes.

The problem was that the companies were only categorized at SIC code level. This only ever allowed a very top level analysis of the company universe.

aiHit took the database of the client. Because the data set did not contain URLs of companies, we first found the correct URLs for the company records. In a second step, we extracted both descriptions of companies and descriptions of the products, services and solutions provided by these companies from the company websites.

This enabled the customer to conduct very granular keyword based searches across the total company universe. This enabled the customer to differentiate itself form competitors, resulting in increased sales, and it enabled them to charge higher prices for their services.

By using automated technology, we can help you rapidly enhance your product and give you a competitive edge. Please contact us to learn more about our information discovery services.